Don’t let your business get blown away

So Storm Doris came and went.


Luckily, we didn’t see too much devastation where we are but she’s caused havoc elsewhere in the country.


One thing I noticed was the blanket coverage from the media about the storm, even before it hit.


Up to a day before it was due to start, airports had cancelled flights and Network Rail were warning of delays and cancellations.


The Met Office issued two amber warnings for snow in Scotland and Northumberland, and one for winds of up to 80mph in the Midlands and Wales.


Overall, it seemed they were pretty sure the thing was coming, and made sure everyone knew.


The blanket coverage from news outlets could of course be attributed to the need for 24-hour news, so anything newsworthy is recycled and reported ad-infinitum until the next headline comes along – but that’s another story.


It had me thinking that it couldn’t be more different to that most infamous of Met Office gaffes, the Great Storm of 1987.


“Earlier on today, apparently, a woman rang the BBC and said she heard there was a hurricane on the way; well, if you’re watching, don’t worry, there isn’t, but having said that, actually, the weather will become very windy, but most of the strong winds, incidentally, will be down over Spain and across into France” said Michael Fish, who often takes the flack for the non-prediction of the storm.


Although it sounds like he may have been misquoted, and just giving information the behind-the-scenes meteorologists had told him.


Still, the forecasts said the strong winds wouldn’t make it further North than the English Channel when ultimately it caused £2billion worth of damage.


This led to widespread criticism of the Met Office, who had failed to plan ahead through inadequate equipment and under-funding.


Several reforms then took place including refinement to their computer software, the training of meteorologists, and the way weather warnings were issued.


Where am I going with this?


Oh yes… don’t let the same happen with your business.


It’s an extreme example, but shows how important planning can be.


In a business, this applies to everything you’ll do – from the start-up stage, to accounting and marketing.


Make sure you’ve taken every eventuality into consideration, and know how to react if they happen.


Don’t let your business get blown away.