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Sheer genius? Ed knows his target market

According to The Official Chart update, all 16 tracks from Ed Sheeran’s new album Divide (÷) have charted in the UK Top 40.

 

Nine of the Top 10 songs are by Sheeran. Crazy days.

 

One of them, Galway Girl, is a strange novelty effort with half-rapped lyrics that namecheck Dublin’s Grafton Street with an Irish fiddle backing track last heard on B*Witched’s C’est la Vie.

 

According to a recent interview with the Guardian, Sheeran said his record label weren’t keen on it being included on the album.

 

“They were really, really against Galway Girl, because apparently folk music isn’t cool. But there’s 400 million people in the world that say they’re Irish, even if they’re not Irish.

 

“You meet them in America all the time: ‘I’m a quarter Irish and I’m from Donegal.’ And those type of people are going to love it.”

 

Turns out he was right and they were wrong, as it’s currently at number 3 in the UK and already gone to number 1 in Ireland.

 

You could argue it’s a classic case of knowing your target market, and one that could translate to business.

 

Sheeran’s market research will stem from constant gigging, using social media, and experience of what works in the world of pop.

 

He even identifies that there’s been a “huge gap in the market” for that kind of thing since The Corrs, and actively tried to plug it.

 

For your business, it’s going to be slightly different – but the fundamentals are the same.

 

As Sheeran shows, it pays to know your audience.

 

Find out how to research your own target market right here:

 

https://www.madenotborn.com/starting-your-own-business/

 

David