Starting your own Business Guide – Modules 1 – 10

  • Starting your own Business – Module 1 – Writing a Business Plan
  • Starting your own Business – Module 2 – The Legal Structure of your Business
  • Starting your own Business – Module 3 – Registering your New Busines
  • Starting your own Business – Module 4 – Searching for Business Premises
  • Starting your own Business – Module 5 – Handling your Finances
  • Starting your own Business – Module 6 – Finding Funding
  • Starting your own Business – Module 7 – Tax Relief and Incentives
  • Starting your own Business – Module 8 – Building and Running a Website
  • Starting your own Business – Module 9 – Social Media
  • Starting your own Business – Module 10 – Marketing Advice

Please see below for information on the individual modules included.

Price £99.99

Starting your own Business – Module 1 – Writing a Business Plan

When it comes to starting a new business, planning is everything.

The first Module in the guide to starting a new business will show you everything you need to write an effective Business Plan.

It can be used to secure funding and assets such as loans, grants or property by proving that your business will be a success. Perhaps most importantly, you can use your Business Plan as a guide for yourself as it can highlight any changes or improvements you need to make now or in the future.

Module contents:

  • Deciding if you’re ready to start a business
  • Understanding what a Business Plan is and why one is needed
  • The information that needs to be included in your Business Plan
  • Setting out a Business Plan
  • Knowing where to look to find further information and advice
  • Business Plan template as an example

Starting your own Business – Module 2 – The Legal Structure of your Business

Choosing the right legal structure is one of the most important decisions you’ll make when starting a new business.

The structure of your business will affect your tax status, start-up costs, personal liability for debts and how you’ll find funding.

Module 2 explores the different legal structures a business can take, and the advantages and disadvantages of each one.

Module contents:

  • Sole traders
  • Partnerships
  • Private limited companies
  • Public limited companies
  • Community interest companies

Starting your own Business – Module 3 – Registering your New Business

Once you’ve planned your business, the next step is registering and protecting it.

Module 3 explains how to set up the legal structure that suits your business best, and advises on the insurance and licences that may be required to operate within the law.

The guide will also explore how to protect your intellectual property – keeping any of your ideas, inventions and creations safe from theft.

Module contents:

  • Understanding how to register an appropriate company name
  • Registering a business of your legal structure
  • Protecting your intellectual property
  • Knowing what insurance you’ll need
  • Being aware of any licences you may need to obtain

Starting your own Business – Module 4 – Searching for Business Premises

Moving into your new premises can make starting your business feel real.

Being in the right place can be vital – affecting everything from the number of customers you attract, to how much you spend and the image you want to project to the world.

This Module will help you find the ideal location and property for your business, and how to handle the utility bills you’ll be responsible for paying.

Module contents:

  • Do you need premises?
  • Specifying your premises requirements
  • Renting vs. buying
  • Choosing the right location for you
  • Where to find business premises
  • Legal considerations
  • Working from home
  • Business rates
  • Guide to utility bills

Starting your own Business – Module 5 – Handling your Finances

Being able to stay on top of your accounts is vital for any business wanting to stay afloat.

Module 5 explains how to forecast your finances and balance the books. Furthermore, it comes with ready-made spreadsheets complete with formulas for cash flow forecasting, profit and loss accounts, and balance sheets.

The guide also includes recommendations on the best accounting software programs to use to take the hassle out of accounting.

Module contents:

  • Calculating the break-even point
  • Cash flow forecasting
  • Profit and loss forecasts
  • Using a balance sheet
  • Finding accounting software
  • Achieving good cash flow

Starting your own Business – Module 6 – Finding Funding

Starting a business often requires funding to help your carefully made plans become a reality.

Module 6 outlines the different sources of finance that are available for small businesses and where to apply for them. The guide also has advice on how to pitch to a potential investor to boost your chances of success.

Module contents:

  • Considering what funding you’ll need
  • Finding sources of funding for a new business start-up
  • Finding sources of funding for a business looking to grow
  • Presenting a Business Plan to a potential investor

Starting your own Business – Module 7 – Tax Relief and Incentives

Businesses can benefit from reduced tax rates, with numerous schemes in place to support new entrepreneurs. This Module will show you where to find them.

Module 7 looks at the different tax relief schemes available from the Government to help new businesses thrive, and explains how factors such as a business’s location and the industry it trades in can contribute towards tax breaks.

Module contents:

  • Business rate reliefs
  • Enterprise Zones
  • Seed Enterprise Investment Scheme (SEIS)
  • Capital allowances
  • Business Asset Rollover Relief
  • Research and Development tax relief
  • The Patent Box
  • Creative industry tax reliefs

Starting your own Business – Module 8 – Building and Running a Website

Having an online presence is crucial for any business wanting to find new customers.

The internet is now the first place people will look for the products and services they need, so Module 8 will help you create a professional website to help you be found.

Module contents:

  • Discover why having a website is useful for business
  • Know how to choose a domain name
  • Find a host for your website
  • Learn how to build a website
  • Create quality web content
  • Learn about search engine optimisation (SEO)

Starting your own Business – Module 9 – Social Media

Once your business is online, the next stage is to get it noticed.

Following on from Module 8, Module 9 expands on creating an online presence for your business. It gives an overview of five of the most popular social networks, and how they can be used to promote a business by interacting with customers and sharing valuable content.

Module contents:

  • How social media can promote a business
  • Key features of the main social networks
  • Choosing which social network to use
  • Content that works on each social network

Starting your own Business – Module 10 – Marketing Advice

Traditional marketing still plays a large role in allowing your customers to find you.

The final Module in this course covers how to use a range of marketing methods to promote a business with a smaller budget. These include using brochures, leaflets and flyers, email marketing, various forms of advertising, Google AdWords, and public relations to reach out to customers.

Module contents:

  • Defining your message
  • Email marketing
  • Brochures, leaflets and flyers
  • Newspaper and magazine adverts
  • Advertising online
  • Local radio
  • Public relations

Recruiting your First Employee

This course provides advice on how to find, recruit and induct a new employee into your business once you have started trading and are ready to expand.

The course takes you through each step of the process, starting with how to register as an employer before moving on to advertising your vacancy to find the ideal candidate. It continues with how to conduct interviews and screen your candidates, before showing you how to draw up an employment contract and give an effective induction to your new employee.

The course concludes with key employment policies that should be implemented in any good workplace.

Course contents:

  • Do I need a new employee?
  • Registering as an employer
  • Writing job descriptions and person specifications
  • The recruitment process
  • Interview questions and technique
  • Offering a job – contracts and employee handbooks
  • Induction and probationary periods
  • Key employment policies – disciplinary, grievances, health and safety, bullying and harassment

To help you further, the course also includes the following templates that can be edited to suit any type of business:

  • Job description
  • Person specification
  • Offer letter for a new employee
  • Contract of employment
  • Employee handbook

Price £99.99


Guide to Accounts for Small Businesses

This course helps you keep control of your finances. It explains the different types of financial forecasts, and how to calculate your break-even point in order to balance the books stay afloat. The course also gives recommended accounting software and offers tips on managing cash flow.

Also included are working examples of the financial forecasts, with formulas and calculations already inputted and ready for use.

The course includes:

  • How to calculate your break-even point
  • Calculating a cash flow forecast
  • Calculating a profit and loss forecast
  • Calculating a balance sheet
  • Recommended accounting software
  • Managing your cash flow

Price £9.99

Guide to Card Processing and ePayments for Small Businesses

Customers are paying by credit and debit card more often than ever before. Not being able to accept card payments can cost you sales, so this course has been created to help you find a card processor and a merchant account that will suit your business.

The course includes:

  • What is a merchant account?
  • Who can provide a merchant account?
  • Advice when choosing a merchant account provider
  • Card processing fees
  • Data security standards

Price £9.99

Guide to Insurance for Small Businesses

Are you in the know about business insurance? Don’t leave anything to chance.

You’ve invested a lot of time and money into your business, so make sure you protect it by taking out the correct insurance policies and knowing the facts that matter.

This course explains the different types of insurance available for businesses, including policies that need to be taken out by law in order to trade. It also shows how to protect your intellectual property from theft.

The course includes:

  • Different types of business insurance
  1. Product liability insurance
  2. Employers’ liability insurance
  3. Public liability insurance
  4. Motor insurance
  5. Professional indemnity insurance
  6. Business contents insurance
  7. Business premises insurance
  8. Business interruption insurance
  • Buying insurance
  • Intellectual property
  1. Patents
  2. Copyright
  3. Trade marks

Price £9.99

Sales + Marketing

Guide to Website Builders for Small Businesses

Once you’ve set up your business, it’s time to start promoting it. One of the quickest and easiest ways to do this is build an online presence.

This course will show you how to easily get a website to help get you noticed and act as a marketing tool. It’ll take you through how to choose a domain name and web host, before moving on to creating the site itself and how to promote it to customers.

The course includes:

  • Choosing a domain name
  • Buying web hosting
  • What to look for in a website builder
  • Building your website
  • Recommended content for a website
  • Search engine optimisation (SEO) basics

Price £9.99