Made Not Born’s Blog

The revolution might be televised

I was blogging from beyond the grave (outside the office) last week because I was away filming a well-known teatime television quiz show.   Although I’m bound by the Official Secrets Act and can’t say what happened, it was a great day and I had a lot of fun.   It’s strange though how it […]

Honesty is the best policy – blogging to a loyal readership

While writing our latest upcoming course about content marketing, I started thinking about what makes an audience come back to a blog or social media account.   There’s a lot of people out there writing articles and giving you the hard facts on a subject.   Whereas they’re very useful when the time is right, […]

Don’t put the cart before the horse when business planning

As shown by previous blog posts, every now and again I like to visit the business forum pages and see what queries entrepreneurs are posing to the community there.   Some of the most interesting ones are about marketing, as they nearly always give excellent advice.   This is the case with one story I’ve […]

No ball games? Camaraderie in the workplace

Following yesterday’s post about Neil’s eBook ‘Engage for Profit’ going on sale, I’m going to continue with the employee engagement theme.   There’s a chapter of the book about changes that can be made in the workplace to increase engagement.   One tip is to encourage camaraderie.   It says: “Encouraging your teams to get […]