I was blogging from beyond the grave (outside the office) last week because I was away filming a well-known teatime television quiz show.
Although I’m bound by the Official Secrets Act and can’t say what happened, it was a great day and I had a lot of fun.
It’s strange though how it seems that “being on telly” is still quite a big deal, and how my friends and family are still really intrigued by what happened and how it all works backstage.
There’s also the novelty factor of meeting “celebrities”, etc.
My thinking is that the medium would have been diluted somewhat by the internet.
Being broadcast to a wider audience is no longer something exclusive to the world of television or film, as pretty much everyone has several social media accounts.
People can have their actions, thoughts and opinions beamed around the world at any time, sometimes to an audience many times bigger than the ones even the most popular television programmes get.
But yet saying you’re going to be on television elicits a reaction that you might not necessarily get if you were, for example, telling people you live-stream PC games to a regular sizable audience on an evening.
Or that you have thousands of Instagram followers who love what you’re having for tea every night.
I think it comes down to being given the thumbs up by professionals who are paying good money to have you appear on their highly-regulated, advertising-driven TV channel. There’s a filter in place there, and it’s still unusual to get beyond that.
In relation to this blog, what I’m trying to say is that there’s probably still value in television advertising, even if you’re a small business.
Apparently we still see an average of 47 adverts on telly every day. That’s a lot higher than I thought.
And the prices for advertising on ITV’s regional networks can be as little as £5,000. Of course this is still a decent-sized sum for most, but not as out of reach as I initially thought.
Turns out neither are a lot of forms of adverting that are largely considered to only be for the big boys.
You don’t need to go viral or spam social media to be seen.
See what your more traditional, but still really viable options are here: